Sweet Expressions: A One-of-a-Kind Candy Store

We recently had the pleasure of photographing at Sweet Expressions–a special and very unique candy store located in Denville–for the grand opening of their new location. Actually, “candy store” is an understatement as this sweets shop offers every delicious confection you could crave and more.

Aside from a dazzling array of candies, chocolates, pastries, cakes, desserts, gift baskets and trays, Sweet Expressions also has a special space for parties and a custom kitchen that can host cooking classes. It is truly a sweets wonderland.

What makes this store especially unique and interesting is its new location. The place it now calls home used to be a 1930’s art deco movie theater. You can still get a sense of this part of its history from the architecture when you walk into the store today. Of course, since Sweet Expressions moved in, the place got a new face lift. It is now bright, colorful, and plenty of fun.

Speaking of history, I was impressed to learn that Sweet Expressions has been serving sweet treats in downtown Denville for more than 20 years! In today’s age, where mom and pop shops are often replaced by run of the mill chain stores, it’s really heartening to see local gems like this one thrive even decades later. It brings such character and charm to small towns, and I’m sure makes it that much sweeter a home for local residents.

For this shoot, we worked with creative director Karen Scornavacca of Scornavacca Designs. The store’s fun colors and impressive displays of delightful treats was a feast for the eyes. Stop by Sweet Expressions for a treat if you have a chance, it will surely make you as happy as a “kid in a candy store.”

Sweet Expressions is located at 26 Broadway in Denville, NJ. Check out their website for more information.
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