New Jersey Commercial Photography Spotlight
As a restaurant owner, no one needs to tell you that running a food-service business is tough. The hours are long, the competition is fierce, the margins are razor-thin, and so much depends on factors you have little control over. Fortunately, there’s quite a lot you can control, and one of the best ways to market and grow your business is to invest in professional restaurant photography.
New Jersey commercial photographers who offer restaurant photography can really help set your business apart from the rest of the pack. Here’s what you should know about hiring a professional photographer to showcase your business:
If you think you can simply take photos of your restaurant on your phone or digital camera, you may want to reconsider. A survey done by Open Table found that a whopping 86% of respondents check out a restaurant’s menus online in an effort to decide whether to dine there—so your website (you do have one, don’t you?) needs to make a powerful first impression.
But it’s not just the menu they are checking out– Almost 60 percent of respondents always or frequently check out images of their destination before they head to a restaurant. Do you want them to be swayed by average iPhone images (or worse, no images at all!) or wowed by stunning professional restaurant photography? A well-trained, highly skilled photographer knows how to capture the unique identity of your restaurant while appealing to a wide range of audiences with compelling, high-quality images you’ll rely on for years to come.
Most people don’t want to be faced with glaring lights when they eat their meals or chat up their dates. For this reason, many restaurants utilize low lighting for the ambience it provides. However, the moody lighting that helps your diners feel relaxed and at ease can look absolutely awful in photographs. Many restaurants aren’t equipped with lights that can be switched on just to capture the space in professional restaurant photography. Luckily, that’s where a New Jersey commercial photographer can help. We have special lighting equipment as well as an eye for how to best capture and utilize natural light to make your restaurant appear inviting while also highlighting its best features and finest details.
Props and Scenery
New Jersey commercial photographers who offer restaurant photography know how to add just the right props and use precise, yet artful placement to make photos really pop. We also know when—and when not—to use staff members in your images. There’s a vast difference between snapping busy, confusing pictures and creating strategically designed artistic images, but, like anything else, it’s an acquired and highly developed skill. Depending on the setting, lighting, and background, we may suggest a table be fully set and filled with plates and food—or we may say it’s better left bare.
Got an area or feature you want to downplay? Don’t worry, professional restaurant photographers have you covered—we are trained to take images that emphasize your establishment’s best features while minimizing those you’d rather not highlight.
Did you spend a lot of money designing your indoor spaces? Most restaurant owners take a great deal of pride in both the interior design and exterior aesthetic of their establishments. With all the hard-won money (and time!) you’ve invested, does it make sense to try to capture the look and feel of your restaurant in photos you take yourself?
If you want your promotional materials to reflect the love and care (not to mention blood, sweat, and tears) you put into designing and outfitting your restaurant, do your hard work justice by hiring investing in a professional restaurant photographer. We take as much pride in creating crisp, high-impact images as you do in your restaurant. Once you’ve got those photos, you can use them to showcase your restaurant in advertisements, brochures, print ads, social media, newsletters, and, of course, your website.
After taking photos on site, your professional restaurant photographer will take the digital images back to his or studio for enhancement and retouching. All images require some degree of editing, and restaurant photography is no different. We can decrease the exposure to make images appear less bright and stark while still capturing all the characteristics within it. We can sharpen images, add filters, enrich colors, and remove unwanted features as needed. The ways we can enhance the photos we took are endless, and they all will benefit you and your restaurant in the end.
Want to stay ahead of the competition? Let customers know your care about and take pride in your business (and by extension, its patrons). Professional restaurant photographers can ensure you get the most from your advertising and interior design investments by providing you with incredible restaurant photography. Call Craig Collins Photography today at 973-335-1505 to discuss your New Jersey restaurant photography project.